Etalia, inspired by the Latin, Et alia meaning “and others.”
At Etalia, we believe science communication is more than a necessity—it’s a powerful tool for growth, connection, and fulfillment.
Scientists are driven by passionate curiosity and a deep commitment to understanding the world. Yet, too often, their invaluable insights remain hidden, lost in the complexity of traditional communication channels. Our mission is to help scientists and their organizations unlock this latent potential by transforming communication into a collaborative and empowering practice.
Our approach, which we call the "Build Deep" strategy, starts with a simple but profound belief: communication is a means to fulfill the dreams of scientists and researchers. We focus on supporting the whole person, recognizing that effective communication stems from personal growth, confidence, and well-being. By addressing the unique challenges scientists face—overwork, burnout, and a lack of training or confidence in communication—we provide the tools and holistic support they need to share their knowledge authentically and meaningfully.
We begin with the health sciences, where our deepest roots lie, offering practical solutions like our Op-Ed training workshops. These workshops empower teams to identify and disseminate their insights effectively, helping them reach audiences far beyond traditional academic circles. Over time, we aim to expand into other scientific disciplines, always adapting our frameworks to serve the specific needs of each field.
At our core, Etalia is a company of writers and storytellers. We believe in the power of words, both written and spoken, to inspire action, spark collaboration, and foster growth. Our work is driven by passion, joy, and a commitment to listening to and shaping the evolving needs of the scientific community. Through this, we help scientists and their organizations shine as the communicators they were always meant to be—bridging the gap between knowledge and the world.
Meet the Etalia Team
Paul Martin Jensen
Co-founder and CEO
Paul Jensen is Founder & CEO of Etalia. He has worked with hundreds of experts and executives from dozens of countries over the last 20 years, helping them promote their research, earn media coverage, and influence public policy and practice.
From 2013 to 2020 he served on the Executive Management Team of the world’s oldest global health organization, the International Union Against Tuberculosis and Lung Disease, overseeing organizational messaging, strategy, advocacy, and efforts to disseminate scientific research.
Prior to that, he was Deputy Director of action.org, a network of global health advocacy organizations. His analytical work has earned news coverage from more than 100 media outlets worldwide, including the NY Times, the Financial Times, the Washington Post, BBC, CNN, Al Jazeera, Reuters and others.
He’s conducted field research in more than 20 countries across Africa, Asia, Europe and Latin America. After 16 years in Washington, D.C., he now lives in Vermont with his family.
Carolyn Barnwell
Co-founder and Chief Growth Officer
Carolyn Barnwell is an executive coach and stress resilience trainer who helps high-performers and impact-driven leaders avoid burnout and build confidence from the inside out. She teaches exercises based on neurophysiology, and delivers meaningful, reinvigorating experiences informed by her background as a creative producer and facilitator.
She has trained leaders from Adobe, NASA, LinkedIn, TED, Dartmouth Health, and Accenture. Previously, she was the Head of Production at the impact agency GROUND, and a producer at National Geographic for 6 years focused on science and exploration storytelling.
Carolyn was a trainer in the National Geographic Sciencetelling™ Bootcamp for conservationists around the world. Carolyn studied Human Ecology at Middlebury, documentary production at the Salt Institute, and leadership coaching with Accomplishment Coaching.
She enjoys memorable group experiences and exploring outdoors.
Mila Phelps Friedl
Educational Writer and Media Strategist
Mila Phelps Friedl is an educational content writer, ghostwriter, and media strategist. With a diverse background in content creation and digital communications, she has effectively managed social media strategies, led content development, and enhanced brand visibility and voice for organizations in the technology, arts, and health science sectors.
Mila holds a B.A. in Journalism from Ithaca College and has authored and collaborated on published articles for various print and online publications. Her work is characterized by a commitment to impactful storytelling, accessibility, and education.
In her free time, Mila volunteers with arts initiatives, and continues to pursue her own narrative writing , some of which has been published in the NY Times.
Dr. Paula Fujiwara
Scientific Advisor
Paula I. Fujiwara, MD, MPH, has been a leader in public health research and clinical management for over 30 years. Working as an independent consultant with organizations like USAID, the Stop TB Partnership, and the World Organisation for Animal Health Fujiwara has brought a wealth of experience to her work in public health. She currently serves as a Scientific Advisor for the Asia Pacific Cities Alliance for Health and Development and Antidote.ngo, leveraging her expertise to address critical public health challenges.
For 20 years, she provided strategic visioning and technical knowledge across both operational and clinical research in TB at The International Union Against Tuberculosis and Lung Disease (The Union), in Paris, France. As Scientific Director (2013-2021), she was responsible for overseeing all technical departments and projects in Africa, Asia, and Latin America. Dr. Fujiwara was seconded by the U.S. Centers for Disease Control and Prevention to New York City's Bureau of TB Control from 1992-2000, during which time, as an Assistant Commissioner of Health, she led efforts to reduce cases of TB by more than two-thirds and almost completely eliminated multidrug-resistant TB. She has served with the World Health Organization, the Global Fund to End AIDS, Tuberculosis, and Malaria, and was on the Stop TB Partnership Board of Directors Executive Committee, where she was the chairperson of the Task Force charged with writing the “Global Plan to End TB 2016-2020: the Paradigm Shift”, as well as revisions for 2018-2022, and the most current edition for 2023-2030.
She completed her medical training at the University of California (UC) Davis and UC San Francisco and also holds Master of Public Health and Master of Science degrees from UC Berkeley. She has published widely on the public health aspects of TB and HIV, prevention of tobacco smoking in low-and middle-income countries, and rabies. Her ongoing work centers on One Health and the prevention of psychological manipulation using a public health approach.
Paul Barnwell
Writer and Editor
Paul Jensen is Founder & CEO of Etalia. He has worked with hundreds of experts and executives from dozens of countries over the last 20 years, helping them promote their research, earn media coverage, and influence public policy and practice.
From 2013 to 2020 he served on the Executive Management Team of the world’s oldest global health organization, the International Union Against Tuberculosis and Lung Disease, overseeing organizational messaging, strategy, advocacy, and efforts to disseminate scientific research.
Prior to that, he was Deputy Director of action.org, a network of global health advocacy organizations. His analytical work has earned news coverage from more than 100 media outlets worldwide, including the NY Times, the Financial Times, the Washington Post, BBC, CNN, Al Jazeera, Reuters and others.
He’s conducted field research in more than 20 countries across Africa, Asia, Europe and Latin America. After 16 years in Washington, D.C., he now lives in Vermont with his family.
Melinda Kretschmer
Executive Assistant
Carolyn Barnwell is an executive coach and stress resilience trainer who helps high-performers and impact-driven leaders avoid burnout and build confidence from the inside out. She teaches exercises based on neurophysiology, and delivers meaningful, reinvigorating experiences informed by her background as a creative producer and facilitator.
She has trained leaders from Adobe, NASA, LinkedIn, TED, Dartmouth Health, and Accenture. Previously, she was the Head of Production at the impact agency GROUND, and a producer at National Geographic for 6 years focused on science and exploration storytelling.
Carolyn was a trainer in the National Geographic Sciencetelling™ Bootcamp for conservationists around the world. Carolyn studied Human Ecology at Middlebury, documentary production at the Salt Institute, and leadership coaching with Accomplishment Coaching.
She enjoys memorable group experiences and exploring outdoors.