The right Op-Ed, in the right place, at the right time, can change everything.
The most influential leaders don’t just have expertise—they know how to make their voices heard.
The Op-Ed Accelerator is a 5-day program designed to help you turn your insights into published Op-Eds that shape public debate, reach decision-makers, and elevate your influence.
This Accelerator Is for You If:
🔹 You’re ready to move beyond the noise and become a respected voice in your field
🔹 You want to communicate out of service and not just to get publicity
🔹 You want your insights to be visible and connect with the right people
🔹 You want a step-by-step process to go from idea to publication—fast
🔹 You don't just want how-to information you can find in a web search, but
want to be able to ask questions and get feedback from world-class experts,
saving you time and accelerating your results
Seats are limited. Join us in the Op-Ed Accelerator and jumpstart your thought leadership.
What you’ll get:
3 days of live training (90-min. each) and 2 days of “office hours” for Q&A and feedback.
Live virtual sessions will be held 12-1:30pm EDT and recordings will be provided.
Day 1 - Monday 3/31: Foundations of Writing Op-Eds
Day 2 - Tuesday 4/1: Office Hours (Live Q&A & Feedback)
Day 3 - Wednesday 4/2: Crafting a Strong Argument & Writing with Confidence
Day 4 - Thursday 4/3: Office Hours (Live Q&A & Feedback)
Day 5 - Friday 4/4: Pitching, Publication Strategy & Leveraging Op-Eds
Plus, you’ll get these bonuses:
E-book guide: Turning Scientific Research into Op-Eds so you can reference a written handbook
Swipe file of pitch email templates from actual successful pitches
Our dissemination checklist to set yourself up to harness the actual Op-Ed
This is about moving from:
Reactive communication to proactively steering debates in your expertise.
Waiting for invitations to lead conversations, to creating new relationships that open doors.
“I don’t know if I have anything new to say” to “Editors are asking for more of my perspective!”
And if you’re someone who likes all the details, here’s the curriculum outline:
Monday: Foundations of Writing Op-Eds
🕒 90-minute teaching session
Op-Ed Rules and Conventions
Non-negotiable rules of Op-Ed publishing
What makes a great Op-Ed?
Most common mistakes that kill your chances of publishing
What Makes a Great Op-Ed?
3 Common Pitfalls Scientists Must Avoid
Understanding 5 Most Common Op-Ed Types
Anatomy of an Op-Ed
Hook
Lede
Argument
Counter-argument
Conclusion
Action Step: Identify and refine an insight using the ATTUNE model.
📍Tuesday: Office Hours (Live Q&A & Feedback)
Open coaching session: Participants get feedback on their ATTUNE insights.
Clarifications on Monday’s session.
Wednesday: Crafting a Strong Argument & Writing with Confidence
🕒 90-minute teaching session
Preparing for Success Before You Write
Building a Powerful Argument
How to support your thesis
How to present research in contex
5 key questions to ask to ensure the viability of your Op-Ed
Op-Ed Writing Techniques (Clarity, Style, and Flow)
Live Writing Exercise: Drafting the opening paragraph.
Action Step: Outline your Op-Ed
📍Thursday: Office Hours (Live Q&A & Feedback)
Feedback on Op-Ed openings.
Guidance on improving argument clarity.
Friday: Pitching, Publication Strategy & Leveraging Op-Eds
🕒 90-minute teaching session
The Science of Pitching
Dynamic pitching strategy
Pitch email deep dive
Writing subject lines that attract editors
Building Long-Term Editor Relationships
Maximizing Impact:
3 strategies for disseminating Op-Eds
Using Op-Eds for media outreach
Using Op-Eds to open doors and create dialogue
Action Step: Write and refine a pitch email.
