Our team has spent decades helping research-driven organizations and global health leaders turn their insights into impact. We’ve helped place Op-Eds in top-tier outlets like The New York Times, Washington Post, Financial Times, CNN, Reuters, and more.

Our work is trusted by:
✅ Fortune 500 companies
 ✅ Leading global health institutions
 ✅ Universities & research centers
 ✅ Policy advocacy organizations

📩 Get in Touch: paul@et-alia.com

Why work with Etalia?

Etalia Business Offerings

Accelerator Training (For Teams)
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Accelerator Training (For Individuals)
$500.00
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Thought Leadership Strategy & Execution
$250.00
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FREE Resources

  • An Introductory Training on Op-Ed Strategy for Research and Policy Leaders

    Our 90-minute interactive webinar provides a high-level introduction to Op-Ed strategy, designed for scientific and research-based organizations looking to explore the power of opinion media.

    🔹 What We Cover:


    📌 Why Op-Eds Matter – Understanding the role of opinion media in advocacy, visibility, and policy influence.
    📌 Breaking Into Major Outlets – What editors look for and the biggest mistakes organizations make.
    📌 Beyond Publication: Using Op-Eds Strategically – How to amplify reach, engage stakeholders, and drive action.

    🔹 Why It Matters:

    • Helps organizations assess the role of Op-Eds in their communication strategy.

    • Provides a no-cost opportunity for teams to gain valuable insights on public engagement.

    • Serves as a gateway to deeper training and engagement opportunities with Etalia.

    💡 Ideal for: Communications leaders, research organizations, and advocacy groups exploring strategic Op-Ed use.

    📅 Format: Live online session with Q&A and interactive case studies.

  • A step-by-step guide we provide in our live training sessions, designed to help you quickly assess and refine your Op-Ed ideas before pitching.

    📩 Download it here: [Insert link]

  • Our free Substack newsletter, Building Deep, explores the intersection of thought leadership, strategic communication, and research impact.

    ✔ Insights on how to write Op-Eds that resonate ✔ Strategies for establishing credibility and influence ✔ Examples of researchers successfully using Op-Eds to drive change

    💡 Subscribe for free: https://paulmartinjensen.substack.com/