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From Data to Dialogue:
How Scientists Can Drive Change Through Op-Eds
A free, live training for bold thinkers in global health & life sciences
Wed. March 12th, 12-1:30 pm EST
Op-Eds are more than great PR. They’re door-openers, enabling you to quickly build connections with people who can make it possible to advance your mission.
This training is for leaders who:
Understand the unique power Op-Eds have to grab attention, change minds and drive solutions
Want to advance the critical conversations impacting their industry and the broader world
Want a clear understanding of how Op-Eds work
Work with leading Op-Ed experts in the health sciences
For more than two decades, our team has published hard-hitting Op-Eds for health & science leaders:
Fortune 100 CEOs, CXOs and board chairs
Start-up founders
Directors and Surgeons General
Heads of state
Government officials overseeing health & science policy
UN & agency leaders
Academic faculty and a Nobel laureate
Op-Eds are the most powerful medium you’re not using.
The opinion platforms we target want the most valuable viewpoints: bold, unconventional, disruptive, contrarian. Viewpoints that demonstrate real leadership that changes how we think about the most important issues that impact all of us.
Each Op-Ed you publish is an asset for casting a vision of how the world can be different. Op-Eds help you build relationships with passionate people who have a bias toward action. People who can become your partners, allies and biggest supporters.
What You’ll Learn in the Training
We’ll teach you the exact approach we use to consistently publish Op-Eds in the world’s most visible and respected media outlets, including how to:
Avoid common pitfalls:
Maximize your odds of publication by avoiding common mistakes industry actors make when trying to write Op-Eds.
Set up for success from the start:
Tell the difference between good and bad Op-Ed ideas.
Never again waste time trying to write Op-Eds based on ideas that won’t work.
Write with confidence:
Structure an Op-Ed to captivate readers and keep them engaged.
Minimize the time it takes to write an Op-Ed without sacrificing quality.
Showcase the best science:
Write Op-Eds using your latest research, older research, or other people’s research.
Remove the guesswork from pitching and publishing:
Quickly decide where to publish your Op-Ed for maximum reach and visibility.
Avoid pitch email subject lines that automatically get you rejected.
Pitch with a reliable strategy that leads editors to YES.
Build long-term relationships with opinion editors:
Work seamlessly with editors on pre-publication revisions.
Respond to editors’ needs so they want to receive your future pitches.
Leverage your Op-Eds for bigger wins:
Best practices to effectively promoting and disseminating your Op-Eds after publication.
Use Op-Eds to land follow-on interviews and speaking engagements.
Meet your instructors
Paul Martin Jensen
Paul Jensen is Founder & CEO of Etalia. He has worked with hundreds of experts and executives from dozens of countries, writing Op-Eds, providing media engagement strategy and training, and helping them inform policy and practice. His analytical work has earned media coverage from more than 100 outlets worldwide, including the NY Times, the Financial Times, the Washington Post, BBC, CNN, Al Jazeera, and Reuters.
From 2013 to 2020 he served on the leadership team of the International Union Against Tuberculosis and Lung Disease, responsible for thought leadership, strategy, policy advocacy, and research dissemination. Before that he was Deputy Director of action.org, a network of global health advocacy organizations. He is lead writer of the Global Plan to End TB and is profiled in the textbook Global Health 101. After 16 years in Washington, D.C. he now lives with his family in Vermont.
Phil Coticelli
Phil Coticelli helps thought leaders make an impact. His expertise is founded on two decades of using opinion media to shape and influence public policy for an elite clientele. Phil has managed advocacy campaigns on three continents, and he maintains a global network of scholars, executives, and government officials built exclusively on client referrals.
Phil’s writing has been published in mainstream and academic media, and his research has been featured in the development studies program at the London School of Economics, where he completed his master’s degree. He lives in Virginia with his wife and four children.
Carolyn Barnwell
Carolyn Barnwell is a personal coach for executives and a stress resilience trainer who helps impact-driven leaders avoid burnout and build confidence from the inside out. She teaches exercises based on neurophysiology, and delivers meaningful, reinvigorating experiences informed by her background as a creative producer and facilitator. She has supported leaders from Adobe, NASA, LinkedIn, TED, Dana-Farber Cancer Institute, Accenture and Dartmouth Health.
Previously, Carolyn was the global Head of Production at the impact agency GROUND in Washington, D.C., and a staff producer at National Geographic focused on science and exploration storytelling. Carolyn also wrote and produced Nat Geo’s first-ever digital series showcasing scientists’ and explorers’ fieldwork and was a trainer in the Sciencetelling™ Bootcamp for conservationists around the world. She lives with her family in Vermont.
The stakes are high this year. Even if you rely on PR agencies for Op-Eds, you’ll become faster and more effective at driving every step of the Op-Ed process, from generating ideas to using Op-Eds to drive results.
Join us for this free training and get set to drive the biggest conversations impacting our field in 2025.
Wednesday, March 12th
12pm - 1:30pm EST
